The First Question to Ask of Any Strategy

As written in an earlier blog post ‘The Death of Business Plans‘, a strategy revolution is brewing; especially in tech startups. A revolution, where experimental trial and errors have more benefits than detailed business planning. But how can we then quickly decide whether our strategy is good or bad? You could look at the core strategy choices and ask yourself if you could make the opposite strategic choice without looking stupid, and then what? This article may have the answer.