Beyond Money: What Startups Need From Investors

As creatives, we might imagine investors to be souless suits behind Excel spreadsheets who do little more than sign checks — but that’s far from true. Increasingly, VCs are people who used to be entrepreneurs

A VC firm’s value-add services will typically include introductions to potential partners or clients, marketing and PR, and recruiting — but how that plays out depends on both the size and style of the specific firm you’re working with.

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